LEGO VIP: a full guide to LEGO’s loyalty program

LEGO VIP: a full guide to LEGO’s loyalty program

Welcome, fellow LEGO enthusiasts! Are you ready to take your LEGO passion to the next level? Then you’re in for a treat, because we’re going to dive deep into LEGO’s loyalty program – the LEGO VIP program. Whether you’re a seasoned collector or just starting out, this guide will provide you with all the information you need to know about this exclusive program and how to maximize its benefits. So, grab a cup of coffee, sit back, and get ready to learn all about LEGO VIP!

Update! Starting from August 2023, the LEGO VIP program has become LEGO Insiders. Along with the name change, there are also several new features! We invite you to follow our guide for more information!


What is the LEGO VIP program?

The LEGO VIP program is a loyalty program offered by LEGO for its customers. It rewards members for making purchases at LEGO stores and online, with VIP points that can be redeemed for exclusive rewards and discounts.

The program is free to join, and members receive early access to new products, special offers, and other perks.

Here a stop-motion video that will introduce you to the LEGO VIP program!

How to join the LEGO VIP program

Joining the LEGO VIP program is simple and free. Here are the steps to follow:

  1. Visit the LEGO website

    Go to the LEGO website and click on the “VIP” tab in the top right corner.

  2. Create an account or log in

    Create an account: If you don’t already have a LEGO account, you’ll need to create one. This will allow you to keep track of your purchases, points, and rewards.

  3. Sign up for the VIP program

    Click on the “Join Now” button to sign up for the VIP program. Fill in the required information and agree to the terms and conditions.

  4. Start earning points

    You can start earning points by making purchases at LEGO stores or online.

It’s that easy! By joining the LEGO VIP program, you’ll be on your way to unlocking exclusive rewards and perks, so why wait? Sign up today!

How to earn LEGO VIP points

Every time you make a purchase on LEGO.com, be sure to be logged in with your VIP account, so that you will collect VIP Points.

The amount of point that you will earn depends on the currency you are shopping with.
For reference, 1 Danish krone (DKK) = 1 VIP point, as the LEGO headquarter is in Denmark. From there, we can obtain the following conversions:

  • 1 Euro = 7,5 VIP Points
  • 1 Swiss Franc = 6,5 VIP Points
  • 1 Norwegian Krone = 0,75 VIP Points
  • 1 Swedish Krona = 0,75 VIP Points
  • 1 Polish Zloty = 1,5 VIP Points
  • 1 British Pound Sterling = 8 VIP Points

As the “official currency” of NerdCube is the Euro, we will use it as reference in the next examples.

Sometime is also possible to obtain VIP Points by completing some tasks on the LEGO website, such as filling a survey or liking LEGO’s Fecabook Page. Click here to find al the activities that you can do to earn “free” LEGO VIP points.

How to spend LEGO VIP points

LEGO VIP points can be redeemed for exclusive rewards in the LEGO VIP Rewards Center. Here’s how:

  1. Log in to your LEGO VIP account
  2. Go to the VIP Rewards Center by clicking here
  3. Take a look at the available rewards, which may include, special discounts and exclusive sets or accessories.
  4. Once you’ve found a reward you’d like to claim, simply click on the “Redeem” button. Your points will be automatically deducted, and you’ll receive your reward as promo codes or discount codes (we will explain the differences in the next paragraphs).
  5. Please note that any discount or promo code must be used within 60 days from the date you redeemed it.

Note that some rewards may be limited in availability and may not be available for all VIPs. Additionally, rewards are subject to change, so be sure to check the VIP Rewards Center regularly to see what’s new.

LEGO VIP Discount Codes

LEGO VIP Discount Codes will let you save money on your next purchase, with this mechanism:

We have already learnt that 1€ spent = 7,5 VIP Point earned, the next step to understand is that with 750 VIP Points (or multiples) you can redeem a 5€ VIP Discount Code

This means, more or less, that through the VIP program you can normally earn a 5% cashback, that you can use via the Coupon Codes on a following purchase.

Sometimes Double VIP points may be active, on every purchase or on selected items, so that this benefit doubles and it is like you can get a 10% cashback! You can check if Double VIP points are active on the promotions page.

Discount Codes are often the best way to save money on exclusive LEGO sets, that can only be purchased on LEGO.com and that otherwise would be very hard to find on sale.

Another thing that you should know is that you can add more than one Discount Code to an order as long as the total discounted amount is less than your subtotal.

LEGO VIP Promo Codes

LEGO VIP Promo Codes can be redeemed to unlock esclusive LEGO sets or accessories, that usually can not be found elsewhere.

Sometime these types of products are very requested by collectors, and may end quickly. Click here to check al the LEGO VIP rewards currently available.

Pay attention: differently from what happens with Discount Codes, with you can not use multiple Promo Codes in a single order. That means that if you have redeemed multiple promo codes, you can only use them in separate orders, within 60 days!

VIP Early Access to LEGO sets

One of the many benefits of being a LEGO VIP member is early access to new LEGO sets. As a VIP member, you’ll have the opportunity to purchase some of the newest and most sought-after sets before they’re available to the general public.

How to stay updated on promotions for LEGO VIP users

If you’re a LEGO VIP user and you want to stay updated on the latest promotions and offers, joining the NerdCube Telegram channel is the best way to do it. Here’s why:

  1. Get exclusive access: By joining the NerdCube Telegram channel, you’ll have access to exclusive promotions and offers that are only available to LEGO VIP users.
  2. Stay up-to-date: The NerdCube channel is constantly updated with the latest promotions, so you’ll always be in the know about the latest opportunities to save.
  3. Easy to use: Telegram is a user-friendly app that’s easy to use, so you’ll be able to quickly and easily access the information you need.
  4. Receive notifications: When a new promotion or offer becomes available, you’ll receive a notification from the NerdCube channel, so you won’t miss a thing.
  5. Save money: With the promotions and offers available through the NerdCube channel, you’ll be able to save even more on your favorite LEGO products.
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Nerver miss a LEGO Deal: join our Telegram Channel for FREE!

Every day we scrape the web looking for the best LEGO offers, but sometimes the best sales may end quickly.
By subscribing to our free Telegram Channel you will receive a notification every time there is a LEGO deal, so you can be sure you never miss one!

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We hope that this guide to the LEGO VIP program was helpful. If you still have any doubt, we raccomend checking out the official LEGO VIP FAQ page, where you will find more answers to many questions:

  • What is the LEGO VIP Program?
  • How to Join the LEGO VIP Program
  • Trouble Signing Up for the LEGO VIP Program
  • What to Do If You Can’t See Your VIP Info After Signing Up
  • Earning and Spending LEGO VIP Points
  • When Will Points From Purchases Be Added to Your Account?
  • Giving Points, Discounts, or Promo Codes to Someone Else
  • What Happens If Your LEGO VIP Account Is Inactive for 18 Months
  • How to Add Promo and Discount Codes to Your LEGO VIP Account
  • Where to Find Discount and Promo Codes
  • How to Use a LEGO VIP Code.